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MKT 431 Business Opportunity Paper___________________________________________________________________________________________________MKT 431 Business Opportunity PaperFor more course tutorials visit
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Business Opportunity Paper
Resources: University Library, Internet
Select an industry from the following list and develop a business idea for that industry:
Apparel
Food and Beverage
Telecommunications
Home improvement
Technology
Research the market trends in that industry.
Write a 750- to 1,050-word paper in APA format that identifies your business opportunity. Your paper should include at least three research sources on market trends that support your opportunity.
Format your paper consistent with APA guidelines.___________________________________________________________________________________________________MKT 431 Marketing Your Business PaperFor more course tutorials visit
www.tutorialoutlet.comMarketing Your Business Paper
Resources: University Library, Internet
Write a 1,000- to 1,400-word paper on the key areas of marketing, using the industry and business opportunity you have been writing about in the previous Learning Team assignments. The key areas of marketing are product, pricing strategies, place, customer relationships, promotion, and technology. In the paper, you must complete the following:
Select an appropriate distribution channel for a product or service and provide the rationale for the recommendation.
Create a pricing strategy.
Determine the level of relationship marketing that would be appropriate.
Develop an appropriate…